Next week's Internet World event set to shine spotlight on social ...

Internet World, Europe?s longest-running annual showcase for e-marketing and online business ? being held at Earls Court in London, April 24-26 ? will be playing host to a standalone show dedicated to social media, with keynote?presentations from LinkedIn and Google.

Social Media World offers more than 20 dedicated sessions from acknowledged?social networking experts, including Danny Bermant from the Institute of?Direct and Digital Marketing (IDM), James Cronin, CIO at Venda, and?Peter Sunna, product manager at EpiServer.

For those interested in Facebook, there are daily strategy workshops at?the social media theatre. Next Tuesday (April 24), Jonathan Cook, head of?new media at Valtech, will be ?Simplifying Facebook Commerce?. On?Wednesday (April 25), Peter Goodman, CEO of Brighter Option, will be?sharing his expertise on ?Leveraging the power of Facebook?advertising?. And on Thursday (April 26), Jindrich Faborsky, Internet?marketing specialist at IglooNET, will share his ?30 best practical tips?for Facebook marketing?.

Andy Kiwanuka, group event manager of UBM, said: "With social media being a major strategic focus area for any successful business, the team at Internet World is committed to bringing our audience up to date insights from leading experts into the future of all social media channels. Whether you?re a?fully-fledged guru or just launching your first social media strategy,?Internet World will ensure you gain insight into the latest and?greatest trends and solutions.??

Internet World also promises to deliver a keynote Agenda-Setters programme. Among the 16 industry leaders on the line-up are: Ariel Eckstein, managing?director EMEA at LinkedIn, who will be sharing his vision on ?Why social?media will drive business in 2012?, and Ian Carrington, director of?mobile and social advertising strategy at Google. They will join?headline speakers from technology brands such as Cisco, eBay, Microsoft?and Yahoo!

Alongside Cloud & Hosting, Internet World will host show areas related?to every aspect of online business under one roof, including Digital?Marketing, eCommerce, Mobile, Social Media and Content Management. More than 200 seminars are scheduled to take place at Internet World.

Around 12,000 visitors are expected to attend the event to see the latest technology innovations from more than 300 exhibitors. This?year, the event is celebrating its 20th anniversary with new features?such as an Innovation Village revealing new business technology ideas?and e-strategies, dedicated mPod areas displaying the latest advances?in mobile phone gadgetry and three relaxing areas for executives to?network ? the Iomart Wireless & Mobile Refuel Lounge, SagePay Olympic?Networking Bar and Club Class Lounge.

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